Automotive Engineering - April 2018

Overview

The issue of Automotive Engineering for April 2018 features a blend of insightful articles, editorial commentary, and industry updates that reflect the current trends and challenges in the automotive sector.

Cover Story: Engineering the Motivo Way The highlight of this issue is the cover story that delves into the innovative culture and diverse project capabilities of Motivo, a California-based company. Known as an "idea factory," Motivo has gained significant traction in the automotive engineering landscape due to its unique approach to problem-solving and project execution. The article emphasizes how Motivo's engineering practices foster creativity and adaptability, making it a sought-after partner for various automotive projects.

Editorial Insights The editorial section, penned by Bill Visnic, addresses the pressing issues faced by Ford Motor Company. With a notable decline in market share and increasing pressure from dealers for new models, the editorial discusses the strategic re-engineering efforts that Ford must undertake to revitalize its product lineup and regain consumer confidence. This commentary provides a critical look at the challenges traditional automakers face in a rapidly evolving market dominated by new entrants and changing consumer preferences.

Subscription and Publication Information The magazine is published monthly by Tech Briefs Media Group, an SAE International Company, and offers various subscription options for both members and non-members. The editorial stresses the importance of independent evaluation of the information presented, encouraging readers to critically assess the content for its relevance and accuracy.

Global Reach and Contact Information The issue also includes contact details for various regional representatives and media consultants, highlighting the magazine's global reach. This section serves as a resource for readers seeking to connect with the publication or inquire about advertising and subscription services.

Reader Engagement The magazine invites reader feedback, encouraging them to share their thoughts and comments via email. This engagement reflects the publication's commitment to fostering a dialogue with its audience and continuously improving its content.

Additional Features While the issue primarily focuses on the cover story and editorial, it also includes various features that cover advancements in automotive technology, engineering practices, and industry trends. These features aim to inform readers about the latest developments and innovations that are shaping the future of the automotive industry.

In summary, the April 2018 issue of Automotive Engineering provides a comprehensive overview of the current state of the automotive sector, with a particular focus on innovation, strategic challenges, and the importance of adaptability in engineering practices. Through its engaging articles and editorial insights, the magazine serves as a valuable resource for professionals and enthusiasts alike, keeping them informed about the dynamic landscape of automotive engineering.