German LiDAR Specialist Ibeo Automotive Systems Chooses Detroit as the Home for Its U.S. Subsidiary

July 31, 2019

William Kucinski

Image courtesy: Ibeo Automotive USA Inc.

Germany’s LiDAR specialist, Ibeo Automotive Systems GmbH , has identified Detroit as the ideal location for new United States subsidiary, Ibeo Automotive USA Inc. The new entity – established in the apex of the U.S. automotive will give Ibeo Automotive Systems the ability to expand its business segment into the growing U.S. automated and connected vehicle market.

“We want to achieve greater growth in the U.S. market. Alongside China, it is one of the most important markets for autonomous driving. The incorporation of Ibeo Automotive USA Inc. was a logical next step for us,” says Mario Brumm, associate and director global operations of Ibeo Automotive Systems. “We chose Detroit for its headquarters as it is the home of the American automotive industry, and also a good midpoint between Hamburg and Silicon Valley where there is a strong mobility movement.”

William Kucinski is content editor at SAE International, Aerospace Products Group in Warrendale, Pa. Previously, he worked as a writer at the NASA Safety Center in Cleveland, Ohio and was responsible for writing the agency’s System Failure Case Studies. His interests include literally anything that has to do with space, past and present military aircraft, and propulsion technology.

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