SAE International to Partner with Consumer Electronics Association

June 16, 2014

Patrick Ponticel

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SAE International and the Consumer Electronics Association (CEA) have signed a two-year memorandum of understanding to build a cooperative partnership in the standardization of vehicle electronics and consumer electronics products to improve the driving experience. Both organizations will share information on existing and future standards development in the overlapping areas between consumer electronics and ground vehicles.

“This is an important step in SAE International’s continual efforts to reach out to and work with leading standards organizations around the world,” said Jack Pokrzywa, Manager of Global Ground Vehicle Standards at SAE International. “We’ve received many requests for collaboration at our respective events: the International CES and SAE Convergence. We are excited and look forward to our partnership with CEA.”

Said Dave Wilson, Vice President, Technology & Standards at CEA: “The integration of consumer electronics products into the vehicle continues to advance. From navigation devices to rear-seat entertainment systems to aftermarket products that let consumers equip older vehicles with the latest technology, consumer electronics continue to play a big role in the driving experience. CEA looks forward to working with SAE International to advance our mutual goal of making the driving experience exceptional.”