Automotive Engineering - February 2018

Overview

This issue of Automotive Engineering from February 2018 covers a range of topics pertinent to the automotive industry, focusing on technological advancements, market trends, and the evolving landscape of vehicle design and manufacturing.

Key Highlights:

1. Editorial Insights: The editorial section, led by Bill Visnic, discusses the current state of the automotive industry, particularly the impact of major auto shows on product launches. There is a noted decline in the number of new vehicle introductions at traditional auto shows, attributed in part to the rising influence of the Consumer Electronics Show (CES). This shift reflects the growing importance of technology in automotive design and consumer expectations.

2. Market Dynamics: Michael Robinet from IHS Markit addresses the challenge of balancing customization with the need for cost efficiency in vehicle production. As automakers strive to meet diverse consumer preferences and comply with regional regulations, the industry faces ongoing pressure to scale operations while maintaining quality and innovation.

3. Technological Innovations: The issue features a cover story on Nissan's Leaf, highlighting its evolution as a battery-electric vehicle (BEV). The Leaf has undergone significant upgrades in styling, propulsion, and features, positioning it competitively in the expanding electric vehicle market. This reflects a broader trend in the industry towards electrification and sustainable mobility solutions.

4. Mobility Technology Solutions Guide: SAE has partnered with MultiView to enhance advertising opportunities within the Mobility Technology Solutions Guide. This guide serves as a resource for automotive engineers, providing a platform to address technology challenges and facilitate the design of next-generation vehicles. The guide's intuitive design and powerful search functionality are emphasized, making it easier for users to find relevant information.

5. Autonomous Vehicles and Business Models: The issue explores the tension between traditional automotive business models and the emerging landscape of autonomous vehicles. As companies invest in self-driving technology, there is a need to rethink revenue generation strategies and the overall value proposition of vehicles in a future where autonomy may redefine ownership and usage patterns.

6. Global Industry Trends: The magazine discusses the ongoing battle for global scale in the automotive sector. Companies are increasingly focused on leveraging economies of scale to reduce costs while still catering to the unique demands of different markets. This balancing act is crucial for maintaining competitiveness in a rapidly changing environment.

7. Expert Contributions: The issue features contributions from various industry experts, including Sam Abuelsamid from Navigant Research, who provides insights into the shifting dynamics of auto shows and product launches. The diverse perspectives offered by these contributors enrich the discussion on the future of automotive engineering.

8. Advertising and Marketing: The magazine also includes information on advertising opportunities within its pages, highlighting the importance of reaching targeted audiences in the automotive sector. The partnership with MultiView is a strategic move to enhance visibility for companies looking to connect with automotive professionals.

9. Subscription and Contact Information: For readers interested in staying updated with the latest in automotive engineering, subscription details and contact information for various departments are provided, ensuring easy access to resources and support.

In summary, this issue of Automotive Engineering encapsulates the current trends and challenges facing the automotive industry, from the impact of technology on vehicle design to the strategic shifts required to remain competitive in a global market. The insights shared by industry leaders and the focus on innovation underscore the dynamic nature of automotive engineering as it adapts to meet the demands of a changing world.