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The Road to Zero Prototypes: How to Dramatically Decrease the Need for Physical Prototypes

The global automotive industry has been transitioning from a prototype-heavy testing environment to an upfront simulation-driven approach, allowing OEMs and suppliers to save time and resources by testing and refining their designs virtually. However, subjective evaluation requiring physical prototypes remains the critical bottleneck to complete this transition. This becomes more significant and challenging with changing market conditions, such as increasing electrification, connected and autonomous vehicles, and more. To remove this bottleneck, a change is required. Product development needs to become human-centric, i.e., engineers, managers, and customer focus groups should be able to assess the driving experience throughout the development process.