The automotive industry is facing a number of challenges in today's market including the pressure to adopt advanced digital technologies like digital twins, AI, big data, and AR/VR as well as the need for flexible, scalable, and secure systems to enhance performance and quality. Key, too, are issues like the transition to electric vehicles and alternative energy sources and increasing product diversity and personalization. Sustainability also remains a priority, with efforts to reduce environmental footprints, CO2 emissions, and fuel consumption continuing to challenge the industry.
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