Automotive Engineering - February 2025

Overview

The February 2025 issue of Automotive Engineering offers a comprehensive look at the latest trends and innovations in the automotive industry, particularly following the CES 2025 event. This edition is structured around key themes such as advancements in automated vehicle technology, the evolving electric vehicle (EV) market, and strategic insights for suppliers navigating a rapidly changing landscape.

Cover Story: The Future of ADAS and AV Technology

The cover story delves into the next generation of Advanced Driver Assistance Systems (ADAS) and Autonomous Vehicles (AV) technology showcased at CES 2025. It highlights the integration of artificial intelligence (AI) in automotive applications, emphasizing how these technologies are set to transform driving experiences. The article discusses the importance of in-cabin communications and the role of user experience in the adoption of these technologies. As the industry moves into 2025, the landscape is characterized by a blend of innovation and consumer demand, with a focus on safety and convenience.

Supplier Strategies Amid Market Changes

In the "Supplier Eye" section, Michael Robinet, Executive Director at S&P Global Mobility, discusses the challenges faced by industry executives as they navigate immediate issues such as tariffs, labor costs, and shifting consumer incentives for electric vehicles. He emphasizes the need for a long-term strategy that considers market constructs, including the importance of understanding consumer behavior and the necessity for quantifiable differentiation in products and services. Robinet warns against getting lost in short-term challenges, advocating for a balanced approach that integrates immediate responses with a vision for sustainable growth.

Electric Vehicle Market Dynamics

The issue also features an article on the anticipated drop in EV market share, where Tier 1 suppliers are preparing for significant changes. The discussion centers on the dual focus of these suppliers on both electric and internal combustion engine (ICE) vehicles, highlighting the strategic decisions they must make to remain competitive. The article underscores the importance of adaptability in a market that is increasingly influenced by regulatory changes and consumer preferences.

Hyundai's Technological Innovations

A spotlight on Hyundai reveals the company's ambitious plans for future technologies, including hydrogen fuel cells and compact city electric vehicles (EVs). The article outlines Hyundai's commitment to being a first mover in hydrogen technology, showcasing its vision for sustainable mobility solutions. This feature illustrates how Hyundai is positioning itself at the forefront of automotive innovation, aiming to meet the diverse needs of consumers while addressing environmental concerns.

Technology Report Highlights

The Technology Report section covers several notable innovations presented at CES 2025. Key highlights include:

• Bosch's Wrong-Way Alerts: A new safety feature designed to prevent accidents by alerting drivers who are going the wrong way.
• Gentex's Dimmable Glass Visors: An improvement in vehicle comfort and safety through advanced dimmable technology integrated into visors.
• Ceres Holographics and Appotronics Collaboration: This partnership aims to develop a windshield-wide laser heads-up display (HUD), enhancing driver visibility and information accessibility.
• Marelli's Battery Management System (BMS): A new BMS that provides deeper insights into the state of EV battery cells, crucial for optimizing performance and longevity.

Standards and Best Practices

The issue also addresses the development of best practices for traceable AV safety inspection protocols by the Automated Vehicle Safety Consortium (AVSC). This initiative aims to establish standardized procedures that ensure the safety and reliability of autonomous vehicles, which is critical as these technologies become more prevalent on public roads.

Editorial Insights

In the editorial section, Editor-in-Chief Sebastian Blanco reflects on the overwhelming presence of AI at CES 2025, noting the industry's excitement and the potential for AI to revolutionize various aspects of automotive technology. He shares personal insights from his experiences at the event, highlighting the balance between innovation and consumer engagement.

Conclusion

Overall, the February 2025 issue of Automotive Engineering provides a rich tapestry of insights into the automotive industry's current state and future direction. With a focus on technological advancements, strategic supplier considerations, and the evolving landscape of electric vehicles, this edition serves as a valuable resource for industry professionals and enthusiasts alike. The combination of expert opinions, detailed reports, and forward-looking features positions this issue as a critical read for anyone interested in the future of automotive engineering.