Blaupunkt Renews License Agreement for Infotainment Solutions in India

July 28, 2016

Jennifer Shuttleworth

Car infotainment and audio accessory supplier Blaupunkt has renewed its license agreement for the brand in India. The agreement has been signed between brand holder Global Intellectual Property Development and Blaupunkt India Pvt. Ltd. for a tenure of five years, with an option of another five-year extension. Blaupunkt India will continue to offer and add to the portfolio of car infotainment products and accessories under the brand's umbrella. Offering consumers an enhanced driving and in-car experience, Blaupunkt’s range of products include car audio systems, speakers and amplifiers, Bluetooth connectivity products, driver assistance systems, rear-seat entertainment, car fresheners and purifiers among other related offerings.

According to the company, for the next five years Blaupunkt India will focus on being one of the top three companies in the car infotainment business in India as well as be the brand of choice for OEMs for the genuine accessory business and their preferred choice for limited-edition models.

"We are glad to extend the business relationship for Blaupunkt car infotainment business in India,” said Pankaj Jagwani, Director, Blaupunkt India, “Our strong belief lies in the brand’s core values of quality, innovation, strength, longevity and reliability which is the cornerstone of German engineering, through which we have established the brand in the Indian market through numerous launch events and promotional activities...The plan ahead is to maximize customer experience and further expand our footprint with the existing range and exciting new product launches."

According to Andrzej Cebrat, Managing Director, Global Intellectual Property Development, "We have had a successful partnership with Blaupunkt India over the years and are pleased to continue our association. India is a lucrative market and presents great opportunities for the brand, which has been well received and risen as a leading car infotainment brand among the country’s consumers. We are confident this is going to be a productive partnership and are looking forward to the exciting plans and product launches planned by Blaupunkt India."