The global automotive industry has been transitioning from a prototype-heavy testing environment to an upfront simulation-driven approach, allowing OEMs and suppliers to save time and resources by testing and refining their designs virtually. However, subjective evaluation requiring physical prototypes remains the critical bottleneck to complete this transition. This becomes more significant and challenging with changing market conditions, such as increasing electrification, connected and autonomous vehicles, and more. To remove this bottleneck, a change is required. Product development needs to become human-centric, i.e., engineers, managers, and customer focus groups should be able to assess the driving experience throughout the development process.
This 30-minute Webinar will outline the major building blocks for achieving a human-centric development approach, discuss critical success factors, and illustrate the progress some automotive companies have already accomplished in decreasing the need for physical prototypes. The ultimate goal is achieving virtual sign-off and thus winning the zero prototypes challenge.
Key topics and takeaways:
- Understand the upcoming challenges of today’s automotive market, the related drawbacks of the traditional physical testing approach, and the shortcomings of digital initiatives
- Acknowledge the importance of a human-centric approach aimed at assessing the driving experience throughout the entire development process
- Identify the critical success factors and learn best practices from early adopters
Speaker:
Michael Hoffmann, Senior Expert, Simulation-Driven Development, VI-grade
Michael Hoffman has more than 30 years of experience in sales, marketing, and software development focused on helping customers build better products in less time and with fewer resources. Before joining VI-grade, he held key positions at major simulation software companies such as Altair, MSC Software, and Mechanical Dynamics. Michael has a Ph.D in Mechanics from the Technical University in Darmstadt, Germany.
Moderator:
Amanda Hosey, Editor, SAE Media Group
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