SAE Automotive Podcast: How Automakers Use Data

July 1, 2026

Roberto Baldwin

Driving habits are a data goldmine for automakers. The question is, how are they using that data and what does it mean for drivers?

In this episode, we talk with Slate about its decision not to sell data to third parties and how the automaker's configuration page helped the company make a big decision about range. Plus, Sonatus shares information about how automakers are using data based on an industry survey.

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